For brands
Advertise to Eastern European Americans and Slavic Americans With One Sponsorship
Polish Chicago, Russian Brooklyn, Slovenian Cleveland and Bosnian St. Louis each have their own festivals and papers. One pageant sponsorship puts your logo in front of women from all twelve communities and the families who vote for them. Pick a tier, pay by card, and it goes live by itself.
Monthly or yearly, cancel at the end of any paid period. Invoice issued for every payment.
Book a placement
Choose your sponsorship tier
Prices per month. Yearly billing charges ten months for twelve.
- Bronze Logo on the sponsor wall $169 / month
- Silver Adds every country leaderboard $439 / month
- Gold Adds contestant pages and rotating ad screens $999 / month
- Platinum Adds gala backdrop and a VIP slot $2,149 / month
- Title Adds naming rights $4,390 / month
Secure card payment. Placements go live after payment clears.
The short answer
How to advertise to Eastern European Americans without twelve separate media buys
Eastern European Americans are not one audience. They are at least twelve communities with about 15 million ancestry mentions between them, and each runs its own festivals, newspapers, radio and church halls. Published sponsor prices go from $20 for a classified to $50,000 for a festival presenting sponsor, and almost every one of those buys reaches one community for one weekend or one issue.
A MissSlavic sponsorship costs $169 to $4,390 a month and runs on one English and Polish pageant site with leaderboards for 13 countries. From the Silver tier at $439 a month your logo sits on every country board, so a brand that sells to Polish, Ukrainian, Serbian and Bulgarian Americans pays once instead of once per community.
- Countries with a board
- 13
- Contestant profiles
- 35
- Votes cast
- 239
Pick a community
Twelve Slavic American communities, each with its own price list
Six cards open a full page with census figures by state and metro and an organizer by organizer table of published prices; the Slovenian, Bosnian, Bulgarian, Belarusian, Macedonian and Montenegrin cards go straight to booking, with their key price shown here. The number is the census count of people who report that ancestry.
Polish Americans
8,599,601
2020 census, alone or in combination
$49 to $999 a month
Polish.Network directory and radio
Prices and audience →Russian Americans
2,055,088
2024 ACS ancestry
$119 to $749 per ad
Kstati weekly, Bay Area, 2024 list
Prices and audience →Czech and Slovak Americans
1,989,199
2024 ACS, Czech, Slovak and Czechoslovakian
$200 to $5,000+ per festival
Kolache Festival, Caldwell, Texas
Prices and audience →Ukrainian Americans
1,258,979
2023 ACS ancestry
$549 to $2,199 a month
Radio UA Chicago, 1240 AM
Prices and audience →Croatian Americans
423,617
2024 ACS ancestry
$150 to $10,000 per event
Tamburitza Extravaganza, St. Louis
Prices and audience →Serbian Americans
176,643
2024 ACS ancestry, plus 217,949 Yugoslavian
$500 to $10,000 per festival
SerbFest Chicago
Prices and audience →Slovenian Americans
171,617
2024 ACS ancestry
$52 to $1,260 per issue
Slovenian American Times, July 2026 rates
Book a placement →Bosnian Americans
130,912
2024 ACS, alone or in combination
$500 to $15,000+ per event
Susreti Bosnjaka, Washington DC area
Book a placement →Bulgarian Americans
109,487
2024 ACS ancestry
$50 a month to $2,400 a year
Bulgarica Center, Mount Prospect, Illinois
Book a placement →Belarusian Americans
79,996
2022 ACS ancestry
$38 to $1,900 per issue
Russkaya Reklama weekly, New York
Book a placement →Macedonian Americans
74,805
2024 ACS ancestry
$100 to $3,000 per event
Macedonian Patriotic Organization convention
Book a placement →Montenegrin Americans
12,897
2020 census, alone or in combination
$200 to $600 a week
Portal Revije Fokus, New York
Book a placement →Audience size
How big each Eastern European American community is
Polish Americans outnumber the other eleven communities combined, which is why most ethnic media in the US is Polish or Russian. The smaller Balkan communities are concentrated in a few metros, so a single local festival can reach a large share of them.
Sources: US Census Bureau. Polish from the 2020 census (alone or in combination), Ukrainian from the 2023 American Community Survey, Belarusian from the 2022 survey, Montenegrin from the 2020 census detailed tables (alone or in combination, T01001), all others from the 2024 American Community Survey one-year estimates, table B04006, except Bosnian (race tables B02022 and B02024). Ancestry counts overlap: a person who reports Polish and Ukrainian ancestry is counted in both bars, so the total of 15,082,841 is ancestry mentions, not people.
Twelve organizers or one checkout
What the cheapest placement in every community adds up to
We took the lowest published price for a listing, ad or sign on each community page. Buying all twelve costs $1,338, and you deal with twelve organizers, twelve deadlines and twelve invoices.
Cheapest published placement per community
| Community | What you get | Lasts | Price |
|---|---|---|---|
| Polish | Polish.Network directory listing | one month | $49 |
| Russian | Kstati eighth page | one issue | $119 |
| Czech and Slovak | Slovak Heritage Festival half page program ad | one festival | $100 |
| Ukrainian | Surma quarter page | one issue | $120 |
| Croatian | Tamburitza Extravaganza program business card (2022 rates) | one event | $40 |
| Serbian | A Taste of Serbia lawn sign | one festival | $100 |
| Slovenian | Slovenian American Times sixteenth page | one issue | $52 |
| Bosnian | BiH Diasporic Conference, Fildzan level | one conference | $400 |
| Bulgarian | Bulgaria SEGA print classified | one month | $20 |
| Macedonian | St. George Macedonian Festival, Bronze | one festival | $100 |
| Belarusian | Russkaya Reklama classified box, 12 issue run | one issue | $38 |
| Montenegrin | Portal Revije Fokus sidebar banner | one week | $200 |
| Total for twelve placements | $1,338 | ||
One checkout
Silver tier, $439 a month
- Logo on the sponsor wall and on every country leaderboard
- Live all month, every month you stay subscribed
- One invoice per payment, cancel at the end of any paid period
- Your logo, link and billing managed from one sponsor panel
Where the festival buys win: they put you in a room with people, in their language, and a $40 business card is cheaper than any month with us. If your shop serves one neighborhood, buy its festival. If you sell to several communities, one placement is less work.
How it works
From choosing a tier to a live placement in a few minutes
-
1
Pick a tier
Bronze for the sponsor wall, Silver and up for every country board. Monthly or yearly billing.
-
2
Pay by card
Secure card checkout with 3D Secure and an invoice for every payment.
-
3
Go live everywhere
Your logo appears on the boards of all 13 countries at once. Change the logo or link from the sponsor panel whenever you like.
Who it suits
Brands that sell to more than one Slavic community
Money transfer and parcels
Remittance and shipping services that cover Poland, Ukraine and the Balkans and want one placement for all of them.
Travel to Central and Eastern Europe
Agencies and tour operators selling summer trips to Krakow, Prague, Dubrovnik, Sofia and Sarajevo.
Eastern European grocers and importers
Delis and online shops whose shelves run from Polish pierogi to Bulgarian sirene and Bosnian sudzuk.
Immigration and citizenship lawyers
Firms handling visas, green cards and citizenship by descent for several countries in the region.
Beauty and bridal brands
Salons, skincare, gowns and jewelry sold nationally to the same woman who enters or votes in a beauty pageant.
Banquet halls and event venues
Halls that host Polish weddings, Serbian slavas and Ukrainian church dinners and want every community to know the room.
Who should buy elsewhere
A campaign that must run in Russian or Ukrainian needs native-language media: 1,021,165 people speak Russian at home. A shop that serves one neighborhood gets more from its local festival than from a national site.
Questions brands ask
Advertising to Eastern European Americans, answered
How many Eastern European Americans are there?
The Census Bureau counts about 15 million ancestry mentions across the twelve Slavic communities on this page: 8,599,601 Polish (2020 census), 2,055,088 Russian, 1,989,199 Czech, Slovak and Czechoslovakian, 1,258,979 Ukrainian and smaller Balkan groups. People with two ancestries are counted twice, so the number of people is lower.
How do I advertise to Eastern European Americans?
Either buy community by community, through ethnic newspapers, radio, directories and festival sponsorships, or buy one placement that several communities see. Festival and print buys usually cover one community for one weekend or issue; a MissSlavic sponsorship covers all 13 country boards for a month from $439.
How much does it cost to advertise to Eastern European Americans?
Published prices run from $20 for a classified in a Bulgarian weekly to $50,000 for the presenting sponsor of the Oklahoma Czech Festival. The cheapest placement in each of the twelve communities adds up to $1,338. MissSlavic tiers cost $169 to $4,390 a month, with yearly billing at ten months for twelve.
Which Slavic community is the largest in the US?
Polish Americans, by a wide margin. The 2020 census counted 8,599,601 people of Polish ancestry alone or in combination, 2.59 percent of the US population, more than the other eleven communities on this page combined. Russian Americans are second at 2,055,088 in the 2024 survey.
Do I need ads in Polish, Russian or Ukrainian?
Not for most of the audience. The older Polish, Czech, Slovak, Slovenian and Croatian communities are mostly third to fifth generation and read English. Newer arrivals differ: about 31 percent of the 256,900 people who speak Serbo-Croatian at home speak English less than very well. MissSlavic runs in English and Polish.
Can I sponsor just one community?
The tiers are sitewide, so your logo is not limited to one country. If you want to spend only on one group, each community page above lists that group's own festivals, papers and radio with published prices, and you can buy those directly from the organizers.
Is a pageant sponsorship tax deductible?
A placement bought to advertise your business is normally an advertising expense rather than a charitable gift. You get an invoice for every payment. Confirm the treatment with your accountant, since it depends on your business and how you book the cost.
Reach twelve Slavic American communities with one placement
Choose a tier, pay by card and see your logo live on every country board and the sponsor wall.