For brand and marketing teams
Miss Universe Sponsorship Package and Sponsors Compared With Tiers You Can Book
Miss Universe does not publish a sponsorship package or a price. Global deals are negotiated with the organization, hosts pay millions, and state pageants sell their own packages from $45 to $10,000. If you want pageant visibility with a price on the page, our five monthly tiers are booked by card in one sitting.
Independent online pageant, not affiliated with Miss Universe. Card checkout, cancel any month.
Miss Universe global partner
Price not published
- Negotiated with the organization's commercial team
- Puerto Rico committed $9 million to host the 2026 final
- Two 50% owners currently dispute who may sign sponsor contracts
Miss Slavic tiers, prices on the page
- Bronze Logo and link on the sponsor wall $169/mo
- Silver Adds every country leaderboard $439/mo
- Gold Adds contestant pages and ad screens $999/mo
- Platinum Adds gala backdrop and a VIP slot $2,149/mo
- Title Adds naming rights $4,390/mo
Monthly, renews until you cancel. Yearly agreements cost less per month.
The short answer
What a Miss Universe sponsorship package actually is
There is no public Miss Universe sponsorship package. The Miss Universe Organization sells sponsorship, broadcast, digital voting and host country rights through its commercial team, and every deal is negotiated. Its partners page shows sponsor logos under Platinum, Gold and Silver headings with no prices and a contact form.
What is published sits lower in the system. Miss Universe Great Britain lists sponsor levels from GBP 575 to GBP 4,000 plus VAT, a Miss USA activation in Miami sells social packages at $1,500 to $3,500, and printers for six state Miss USA and Miss Teen USA pageants sell a full program page for $310.50.
For a US brand that wants pageant visibility without a negotiation, our sponsorship runs from $169 to $4,390 a month. You pick a tier, pay by card, and your logo goes live across the pageant as soon as the payment clears.
- Countries
- 13
- Contestants
- 35
- Votes cast
- 239
How it is sold
Four layers of pageant sponsorship from global partner to state program book
Miss Universe sponsorship is sold at four levels, by different sellers. Only the bottom two publish prices. Knowing which layer you are buying from tells you who signs the contract and what you can expect for the money.
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Global partner
Not publishedSold by the Miss Universe Organization (broadcast and content sales)
An official category such as swimsuit, jewelry, hair or travel partner, a logo on the partner page by level, content shoots with delegates and exposure through the broadcasters (Telemundo, Roku and TV Azteca for 2026).
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Host country
$9 million (2026)Governments, tourism boards and private host companies
The final week in your city or country. The Puerto Rico government committed $9 million to host the 2026 final in San Juan, and its tourism company reported $8.7 million paid by April 2026.
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National franchise
GBP 575 to 4,000National directors, for example Miss Universe Great Britain
Headline sponsor, an official partner category (hair, tan, nails, cosmetics) or sponsorship of one finalist.
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State pageant
$310 to $3,500State Miss USA organizations, their program printers and event activations
Program book pages, social posts from the titleholder, stage recognition and tickets for one weekend.
Who sponsors Miss Universe
Miss Universe sponsors in 2024, 2025 and 2026
These are the names published on the organization's partners page and in announcements by the partners and broadcasters. None of them published what they paid.
2024
Mexico City, November 16, 2024
- Jewelmer
- Travel Time
- Bench
- ABS-CBN
- AIS
- Telemundo (US Spanish broadcast)
- The Roku Channel (English stream)
2025
Nonthaburi, Thailand, November 21, 2025
- PlayTime (major sponsor and journey partner)
- Bench (official swimsuit)
- Telemundo (US Spanish broadcast)
2026
San Juan, Puerto Rico, final November 24, 2026
- Roku
- Telemundo
- TV Azteca
- Brand sponsors not announced as of October 2026
Brand safety is part of the price
In November 2025 Miss Universe Thailand cancelled a sponsored dinner and talk show after its sponsors suspended support, citing concerns, discomfort and pressure that followed a public confrontation at a sashing event. In September 2026 the joint venture that runs the pageant said that franchise, sponsorship and licensing agreements signed through one of its two 50% owners were void, which that side disputes. If you negotiate at this level, confirm in writing which legal entity signs your contract before you pay anything.
Published prices
Pageant sponsorship prices you can actually find, next to ours
Every figure below was read on the organizer's own page or sponsor form in October 2026. Miss Universe itself is missing because it publishes no price. Event prices are paid once for one pageant weekend; our tiers are paid monthly.
| Organizer | What you get | Price |
|---|---|---|
| Miss Slavic | Bronze: Logo and link on the sponsor wall | $169 / month |
| Miss Slavic | Silver: Adds every country leaderboard | $439 / month |
| Miss Slavic | Gold: Adds contestant pages and ad screens | $999 / month |
| Miss Slavic | Platinum: Adds gala backdrop and a VIP slot | $2,149 / month |
| Miss Slavic | Title: Adds naming rights | $4,390 / month |
| Miss Louisiana (Miss America system) | Eighth page in the 2026 program book | $45 |
| State Miss USA and Miss Teen USA printer (AR, IL, KS, MO, NE, OK) | Full page spotlight program ad | $310.50 |
| Miss Louisiana (Miss America system) | Full page in the 2026 program book | $360 |
| Miss Tennessee (Miss America system) | Full color program page, 2026 | $500 |
| Miss Universe Great Britain | Sponsor one finalist (Silver) | GBP 575 + VAT |
| Miss California (Miss America system) | Silver, sponsor one preliminary award | $1,000 |
| Miss USA activation in Miami | Entry package, one post, one story, logo and offer | $1,500 |
| Miss USA activation in Miami | Premium, one premium post, five stories, featured reel | $3,500 |
| Miss Universe Great Britain | Platinum headline sponsor | GBP 4,000 + VAT |
| Miss Tennessee (Miss America system) | Sponsor level that qualifies for event title sponsorship | $5,000 |
| Miss California (Miss America system) | Diamond, 10 VIP tickets and 5 titleholder appearances | $10,000 |
Bars compare face values in each currency (USD and GBP) and are not converted. Organizer prices can change between seasons; check the organizer's page before you buy. Miss America state programs appear for comparison because they publish prices; they are a separate system from Miss Universe and Miss USA.
Side by side
Miss Universe partner vs a state package vs a Miss Slavic tier
| Miss Universe global partner | State or national franchise package | Miss Slavic tier | |
|---|---|---|---|
| Published price | No, negotiated | Usually, $45 to $10,000 per event | Yes, $169 to $4,390 a month |
| How you buy | Contact form, then a contract | Sponsor form or invoice before a print deadline | Card checkout, live when the payment clears |
| How long it runs | One pageant season and broadcast | One weekend plus the program book | Monthly until you cancel, or a year |
| Audience | Global TV and social, strongest in Latin America and Southeast Asia | One state or one country | Women of Slavic heritage and their voters, in Slavic countries and the US diaspora |
| Category exclusivity | Yes, official category titles | Sometimes (official hair, tan or nails) | Naming rights at the Title tier |
| Contract risk in 2026 | Owners dispute who may sign | Low, one local organizer | Low, cancel from your sponsor panel |
Being honest about the trade: if you need prime time broadcast and reach in Latin America or Southeast Asia, nothing on this site replaces a Miss Universe deal. What we offer is a price you can see, a placement that runs month after month, and an audience that a national pageant does not single out.
Which one fits
Pick the layer that matches your budget and your buyer
A global consumer brand with a six or seven figure budget
You want broadcast exposure and an official category such as swimsuit, jewelry or hair care.
Talk to the Miss Universe Organization and confirm which entity signs.
A business that sells in one state
You want a ballroom full of local families, a program page and tickets for one weekend.
Buy a state pageant package. Our cost guide lists published prices.
A US brand with a monthly marketing budget
You sell online or nationally, or your customers are women of Polish, Ukrainian, Russian, Czech, Serbian or other Slavic heritage.
Book a tier here. Gold adds contestant pages and ad screens.
How booking works
From reading this page to a live sponsor logo in one sitting
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1
Pick a tier
Bronze puts your logo on the sponsor wall; Gold adds contestant pages and rotating ad screens; Title adds naming rights.
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2
Pay by card
Monthly or yearly. The price you see is the price you pay, with no proposal or callback.
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3
Add your brand
Upload a logo, a one line blurb and your link from the sponsor panel.
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4
Go live
Placements switch on automatically when the payment clears, and you can cancel any month.
Questions buyers ask
Miss Universe sponsorship questions
Who are the sponsors of Miss Universe?
For 2025 the named sponsors included PlayTime as major sponsor and journey partner and Bench as official swimsuit, with Telemundo as the US Spanish broadcaster. The 2024 partners page lists Jewelmer, Travel Time, Bench, ABS-CBN and AIS. For the 2026 final in San Juan only broadcasters (Roku, Telemundo, TV Azteca) were public in October 2026.
How much does it cost to sponsor Miss Universe?
Miss Universe does not publish sponsorship prices; global partnerships are negotiated with its commercial team. The nearest published figures come from franchises: Miss Universe Great Britain sells levels from GBP 575 to GBP 4,000 plus VAT, and a Miss USA activation in Miami sells packages at $1,500, $2,500 and $3,500.
How much does it cost to host Miss Universe?
Hosting is the largest cost in the system. Puerto Rico's government committed $9 million to host the 2026 final, and its tourism company reported $8.7 million paid by April 2026. Press reports put the 2016 host payment in the Philippines at $12.9 million.
How much does a Miss Universe franchise cost?
The organization does not publish current franchise terms. An older Miss Universe application asked whether applicants had $10,000 in their own funds for the franchise fee, but that document is no longer online, so treat the figure as a historical floor rather than a quote.
Who sponsors Miss USA?
Miss USA sponsors are mostly sold at the event and state level. A 2026 Miss USA activation in Miami sells social media packages from $1,500 to $3,500, and the printer for six state Miss USA and Miss Teen USA pageants sells a full program page for $310.50. State directors sell their own local sponsors.
How do I become a sponsor for a beauty pageant?
Contact the organizer, choose a published level or ask for a proposal, then sign and pay before the program book deadline. On this pageant you skip the proposal: pick a tier, pay by card, and your logo goes live as soon as the payment clears.
Is pageant sponsorship tax deductible?
For a business, pageant sponsorship is usually deducted as an advertising expense under IRC section 162 when it promotes your products or services. If the organizer is a nonprofit, the payment may also be a qualified sponsorship payment for them. Keep the invoice and a screenshot of the placement, and confirm with your tax adviser.
Is Miss Slavic part of Miss Universe?
No. Miss Slavic is an independent online pageant for women of Slavic heritage and is not affiliated with the Miss Universe Organization, Miss USA or Miss America. We mention them only to compare how their sponsorship is sold with ours.
Skip the negotiation and book a pageant placement today
Five tiers, every price on the page, card checkout, and a logo that goes live when the payment clears.