For brands
Advertise to Polish Americans Through Pageant Sponsorship
Put your logo in front of women of Polish heritage and the families who vote for them, on a site that runs in English and Polish. Pick a tier, pay by card, and your placement switches on by itself.
Monthly or yearly, cancel at the end of any paid period. Invoice issued for every payment.
Choose your sponsorship tier
Prices per month. Yearly billing charges ten months for twelve.
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Choose
Bronze $169 / month
Logo on the sponsor wall
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Choose
Silver $439 / month
Adds the country leaderboards, Poland included
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Choose
Gold $999 / month
Adds contestant pages and rotating ad screens
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Choose
Platinum $2,149 / month
Adds gala backdrop and a VIP slot
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Choose
Title $4,390 / month
Adds naming rights
Secure card payment. Placements go live after payment clears.
The short answer
How to advertise to Polish Americans on a small budget
The cheapest ways to reach Polish Americans are Polish-language directories and radio, from about $39 to $999 a month, and sponsorships of community events and media.
A MissSlavic sponsorship costs $169 to $4,390 a month and puts your logo on a bilingual pageant site built around women of Polish and other Slavic heritage, including the Poland leaderboard and Polish contestant profiles.
You book and pay online, the placement switches on automatically, and you can stop at the end of any paid month.
Where your brand appears
What a sponsorship puts in front of Polish American visitors
Every placement below is on the live site and turns on automatically when your payment clears. The higher the tier, the more pages carry your logo.
Sponsor wall
Your logo and link on the sponsors page, which every tier includes. It is the page buyers and contestants check to see who backs the pageant.
Poland leaderboard
From Silver up, your logo sits on the country leaderboards, including the board for Poland that Polish American voters open to follow their contestants.
Contestant profiles
From Gold up, your logo appears on contestant pages. Those are the pages families and friends share when they ask people to vote.
Rotating ad screens
Gold and above also rotate your creative through the ad screens across the site, so the brand is seen away from the sponsor pages too.
English and Polish pages
The site runs in both languages. A Polish-speaking grandmother and her US-born granddaughter read the same pageant, each in her own language.
Gala and naming rights
Platinum adds gala backdrop presence and a VIP slot. Title adds naming rights. These are delivered by our team rather than switched on by the site.
The audience
Where Polish Americans live according to the 2020 census
The 2020 census counted 8,599,601 Americans who reported Polish ancestry alone or in combination with another group, 2.59% of the US population. About a third, 2.69 million, reported Polish alone. The four largest states in the table hold 36% of the total.
| State | Polish alone or in combination | Share of US total | Main concentration |
|---|---|---|---|
| Illinois | 857,583 | 10.0% | Cook County (Chicago), DuPage, Will, Lake |
| New York | 788,624 | 9.2% | Erie County (Buffalo), New York City and Long Island |
| Michigan | 752,515 | 8.8% | Macomb, Wayne and Oakland counties (Detroit metro) |
| Pennsylvania | 710,565 | 8.3% | Allegheny (Pittsburgh), Luzerne, Philadelphia |
Source: US Census Bureau, Detailed Races and Ethnicities, 2020 census. Florida, New Jersey, Wisconsin, Minnesota and California each hold at least 5% as well. Because the audience is spread across many metros, a site that reaches it nationally does something a single city newspaper cannot.
Compare your options
Ways to advertise to Polish Americans, with published prices
We read each outlet's own price page before listing it. Prices are in the currency each one publishes.
| Option | Published price | What you get | Best for |
|---|---|---|---|
| MissSlavic sponsorship | $169 to $4,390 / month, yearly = 10 months | Logo on a bilingual pageant site: sponsor wall, Poland and other country boards, contestant pages, ad screens | Beauty, bridal, fashion, travel and heritage brands that want women of Polish descent across the US |
| Polish.Network directory | $49 to $349 / month | Directory listing with priority placement, banners, SEO articles and Facebook posts | Local service businesses that want to be found in a Polish business directory |
| Polish.Network radio | $499 to $999 / month | 1,000 to 4,000 radio plays a month plus social posts | Chicago-area businesses targeting Polish-speaking listeners |
| Polish Pages profiles | $49 to $349 / month ($39 to $279 billed yearly) | Online and print directory profile, gallery, reviews, banners and a newsletter | Doctors, lawyers, stores and contractors serving Polish speakers |
| AIPC Good News (print) | $150 business card to $2,750 inside cover | One ad in the American Institute of Polish Culture publication | Brands supporting Polish culture with a one-off print ad |
Where the others win: if you are a Chicago plumber or a Polish-speaking dentist who needs phone calls this month, a directory listing or radio spot reaches more Polish speakers in one metro than we do. We are the better fit when your customer is a woman of Polish heritage anywhere in the US and your brand sits close to beauty, style, weddings or travel.
How it works
From choosing a tier to a live placement
Pick a tier
Compare the five tiers and choose monthly or yearly billing.
Add your details
Company, contact and an optional note about your campaign or a discount code.
Pay by card
Secure card checkout with 3D Secure. You get an invoice for every payment.
Go live
Your placements switch on after payment. Manage logo, link and billing from the sponsor panel.
Who it suits
Brands that sponsor to reach Polish American women
Beauty and cosmetics
Salons, skincare lines and makeup brands whose buyer is the same woman entering or voting in a beauty pageant.
Bridal and formalwear
Dress shops and event venues in Chicago, Detroit, Buffalo or Pittsburgh that serve Polish American weddings.
Travel to Poland
Agencies and airlines selling trips home for family visits, weddings and summer holidays.
Polish food and gifts
Delis, bakeries and shops that ship pierogi, paczki and Christmas wafers nationwide.
Dental and aesthetic clinics
Practices with Polish-speaking staff that want patients who trust a familiar name.
Community and heritage groups
Festivals, cultural institutes and parishes that want their name next to young women of Polish descent.
Questions buyers ask
Frequently asked questions about advertising to Polish Americans
Published prices run from about $39 a month for a yearly Polish directory listing to $999 a month for a Chicago radio and social package, and $150 to $2,750 for a single print ad. A MissSlavic sponsorship costs $169 to $4,390 a month, and yearly billing charges ten months for twelve.
The 2020 census counted 8,599,601 people who reported Polish ancestry alone or in combination, about 2.6% of the US population. About 2.69 million reported Polish alone.
Illinois has the most, 857,583 in 2020, concentrated in Cook County around Chicago. New York (788,624), Michigan (752,515) and Pennsylvania (710,565) follow, with Buffalo, the Detroit metro and Pittsburgh as major centers. No single state holds more than about 10% of the total.
It depends on who you need. For Polish speakers in one metro, Polish-language radio and directories work well. For women of Polish descent spread across the country, many of them US-born English speakers, a bilingual site built around their heritage reaches people that Polish-only media miss.
Yes. MissSlavic runs every public page in English and Polish, so your logo and link appear on both versions.
When a business pays for a logo placement to promote its products, it is usually booked as an advertising expense rather than a charitable gift. Every payment comes with an invoice. Confirm the treatment for your business with your accountant.
Yes. You cancel from the sponsor panel and the placement stays live until the end of the period you already paid for. Nothing renews after that.
Reach women of Polish heritage across the US
Choose a tier, pay by card and see your logo live on the Poland board and the sponsor wall.