For brands
Advertise to Ukrainian Americans Through Pageant Sponsorship
Put your logo in front of women of Ukrainian heritage and the families and friends who vote for them. Pick a tier, pay by card, and your placement on the Ukraine board and contestant pages switches on by itself.
Monthly or yearly, cancel at the end of any paid period. Invoice issued for every payment.
Choose your sponsorship tier
Prices per month. Yearly billing charges ten months for twelve.
-
Choose
Bronze $169 / month
Logo on the sponsor wall
-
Choose
Silver $439 / month
Adds the country leaderboards, Ukraine included
-
Choose
Gold $999 / month
Adds contestant pages and rotating ad screens
-
Choose
Platinum $2,149 / month
Adds gala backdrop and a VIP slot
-
Choose
Title $4,390 / month
Adds naming rights
Secure card payment. Placements go live after payment clears.
The short answer
How to advertise to Ukrainian Americans on a small budget
Ukrainian American media publish prices from about $120 for a quarter page in a Chicago weekly to $2,199 a month for a premium Ukrainian radio package, and community festivals sell sponsorships from $250 to $15,000.
A MissSlavic sponsorship costs $169 to $4,390 a month and puts your logo on a pageant site built around women of Ukrainian and other Slavic heritage, including the Ukraine leaderboard and Ukrainian contestant profiles.
You book and pay online, the placement switches on automatically, and you can stop at the end of any paid month. No media kit request, no insertion order.
Where your brand appears
What a sponsorship puts in front of Ukrainian American visitors
Every placement below is on the live site and turns on automatically when your payment clears. The higher the tier, the more pages carry your logo.
Sponsor wall
Your logo and link on the sponsors page, which every tier includes. It is the page contestants and their families check to see who backs the pageant.
Ukraine leaderboard
From Silver up, your logo sits on the country leaderboards, including the Ukraine board that Ukrainian American voters open to follow the women they support.
Contestant profiles
From Gold up, your logo appears on contestant pages. Those are the pages a contestant sends to her whole community when she asks for votes.
Rotating ad screens
Gold and above also rotate your creative through the ad screens across the site, so your brand is seen away from the sponsor pages too.
A national audience
Ukrainian Americans are spread from New York and Philadelphia to Chicago, Sacramento and Seattle. An online placement reaches all of those cities at the same price.
Gala and naming rights
Platinum adds gala backdrop presence and a VIP slot. Title adds naming rights. These are delivered by our team rather than switched on by the site.
The audience
Where Ukrainian Americans live
The Census Bureau estimated 1,258,979 people of Ukrainian ancestry in the US in its 2023 American Community Survey, about 0.38% of the population, and reported that the group passed one million by 2020. Arrivals since 2022 are not all in these counts yet. The three largest states hold roughly a third of the total.
140,637
New York
Ukrainian ancestry (2019 ACS)
New York City (East Village, Brighton Beach), Rochester, Buffalo
114,146
California
Ukrainian ancestry (2019 ACS)
Sacramento region, Los Angeles, San Francisco Bay Area
97,421
Pennsylvania
Ukrainian ancestry (2019 ACS)
Philadelphia and its suburbs, Pittsburgh, Scranton
50,000+ each
New Jersey, Florida, Washington, Illinois
Ukrainian ancestry (2019 ACS)
Northern New Jersey, South Florida, Seattle area, Chicago (Ukrainian Village)
Sources: US Census Bureau, American Community Survey 2023 1-year estimate (table B04006) and the Census Bureau story on Ukrainian Americans (July 2022), which gives the 2019 state figures. Because the audience is spread across many metros, a site that reaches it nationally does something a single city newspaper or radio station cannot.
Compare your options
Ways to advertise to Ukrainian Americans, with published prices
We read each outlet's own rate card or ad page before listing it. Some cards are older; we say so. Prices are in the currency each one publishes.
| Option | Published price | What you get | Best for |
|---|---|---|---|
| MissSlavic sponsorship | $169 to $4,390 / month, yearly = 10 months | Logo on a Slavic pageant site: sponsor wall, Ukraine and other country boards, contestant pages, ad screens | Beauty, bridal, fashion, travel and heritage brands that want women of Ukrainian descent across the US |
| Radio UA Chicago (1240 AM) | $549 to $2,199 / month; live interview $250 (15 min) or $450 (30 min) | Radio spot packages, per its media kit | Chicago-area businesses targeting Ukrainian-speaking listeners |
| Ukrainian People magazine (Chicago) | $400 to $950 per print ad; online banner $195 or $345 / month; sponsored article $300 | Print ads in a monthly magazine plus web banners (rate card dated March 2024) | Brands that want a Ukrainian-language print presence |
| Surma newspaper (Chicago weekly) | $120 quarter page to $380 full page | Print ad in a weekly paper | Local services on a small print budget |
| The Ukrainian Weekly (New Jersey) | $950 two-page centerfold, $2,000 four-page pullout; display ads by quote | English-language newspaper of the Ukrainian National Association | Organizations and brands speaking to the established community |
| Community festivals | $250 to $15,000 (Northwest Ukrainian International Festival); $1,000 to $10,000 (Ukrainian Days Chicago, 2019 form) | Banner, booth and program listing for one weekend | Brands that want to meet the community in person |
Where the others win: if you are a Chicago immigration lawyer or a Ukrainian-speaking dentist who needs phone calls this month, Ukrainian radio or a weekly paper reaches more Ukrainian speakers in one metro than we do, and a festival booth lets you meet people face to face. We are the better fit when your customer is a woman of Ukrainian heritage anywhere in the US, often English-speaking, and your brand sits close to beauty, style, weddings or travel.
How it works
From choosing a tier to a live placement
Pick a tier
Compare the five tiers and choose monthly or yearly billing.
Add your details
Company, contact and an optional note about your campaign or a discount code.
Pay by card
Secure card checkout with 3D Secure. You get an invoice for every payment.
Go live
Your placements switch on after payment. Manage logo, link and billing from the sponsor panel.
Who it suits
Brands that sponsor to reach Ukrainian American women
Beauty and cosmetics
Salons, lash and brow studios, skincare lines and makeup brands whose buyer is the same woman entering or voting in a beauty pageant.
Bridal and formalwear
Dress shops, embroidered vyshyvanka makers and venues in New York, Philadelphia, Chicago or Sacramento that serve Ukrainian American weddings.
Travel and shipping
Agencies, parcel and money transfer services that families use to stay in touch with relatives in Ukraine and Europe.
Ukrainian food and gifts
Delis, bakeries and online shops selling varenyky, kovbasa, honey cake and Easter pysanky nationwide.
Legal, tax and clinics
Immigration attorneys, tax preparers and medical or dental practices with Ukrainian-speaking staff that want a familiar name in front of newcomers.
Community and heritage groups
Festivals, cultural centers and parishes that want their name next to young women of Ukrainian descent.
Questions buyers ask
Frequently asked questions about advertising to Ukrainian Americans
Published prices run from $120 for a quarter page in a Chicago Ukrainian weekly and $400 to $950 for a magazine ad, to $549 to $2,199 a month for a Ukrainian radio package in Chicago. Festival sponsorships run $250 to $15,000. A MissSlavic sponsorship costs $169 to $4,390 a month, and yearly billing charges ten months for twelve.
The Census Bureau estimated 1,258,979 people of Ukrainian ancestry in 2023, about 0.38% of the US population, and said the group passed one million by 2020. People who arrived after 2022 under humanitarian programs are not all counted yet.
New York has the most, 140,637 in the 2019 survey, followed by California (114,146) and Pennsylvania (97,421). New Jersey, Florida, Washington and Illinois each have more than 50,000. The largest metro communities are New York City, Philadelphia, Chicago, Sacramento and Seattle.
It depends on who you need. For Ukrainian speakers in one metro, Ukrainian radio, weekly papers and festivals work well. For women of Ukrainian descent spread across the country, many of them US-born English speakers, a site built around their heritage reaches people that city media miss.
No. MissSlavic runs in English and Polish. Most Ukrainian American women read English every day, and the Ukraine board and contestant pages carry Ukrainian names and places. If you need Ukrainian-language copy, a Ukrainian radio or print ad is the right tool.
When a business pays for a logo placement to promote its products, it is usually booked as an advertising expense rather than a charitable gift. Every payment comes with an invoice. Confirm the treatment for your business with your accountant.
Yes. You cancel from the sponsor panel and the placement stays live until the end of the period you already paid for. Nothing renews after that.
Reach women of Ukrainian heritage across the US
Choose a tier, pay by card and see your logo live on the Ukraine board and the sponsor wall.